Photography

Amazing Aurora Borealis Photo…

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via Gizmodo. Amazing photo of an aurora borealis.

Auroras emit light because of the emission of photons by oxygen and nitrogen atoms in the upper atmosphere. Those atoms get excited—or ionized—by the collision with solar wind particles, which are accelerated by the Earth’s magnetic field. As the atoms get excited or return to their normal state, they emit visible energy. When it is an oxygen atom, the light emitted is either green or brownish-red, depending on the energy level absorbed by the molecule. Blue happens when nitrogen gets ionized, and red when it returns to ground state.

It was photographed by Ole Christian Salomonsen over Tromsø, Norway, using long exposure. That’s why you can see streaks from satellites and an airplane crossing the firmament.

Brand Irony

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via sharadhaksar. “Sharad Haksar  takes pictures of people in close proximity to advertisements of popular brands. Someone urinating next to a Nike slogan exhorting them to “Just do it.” Or a toothless Indian gentleman standing in front of a stack of Colgate boxes that promise “strong teeth.” His work show us how advertising gets co-opted by its environment (specially in countries of the third world), for good or for ill.”

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